At first I thought it was a really expensive option, but I bought a box because I was fresh out of freezer meat and I really didn't want to go to the grocery store. It was really great quality and the potato crusted fish was a super easy option for my toddler. The quality is great, I know its sourced from local farms (most of their products), and I know they care about how the farms treat their stock. I absolutely love the salmon (sushi grade) and sirloin steaks. I love even more that you can go half and half with a box so I get more variety. Needless to say, the prices work out to be good once you price out each portion, compare it to grocery stores, etc. I don't go to the grocery store anymore for meat. It's been about 8 months now.